Rob Cleaves
Managing Director
Rob has been in the financial industry for over 30 years and has been a Managing Director for Caleb Roberts Financial Management since 2009. Rob is passionate about his role and thoroughly enjoys his work and has built up a client base in the local area over his time in the company. Rob prioritises his clients needs and has built up trusting relationships with them.
Outside of work, Rob enjoys spending time with his family, including his three grandchildren. Rob has a love for sport, including golf, football and rugby. He enjoys keeping fit and has also participated in Ironman and triathlons, which has seen him travel the world to compete in these competitions.
Rhian Watson
Chartered Financial Planner
‘If you are looking for advice on how to best arrange your investments in a tax efficient manner, plan for your future with pensions, look at the best way to start drawing on your pensions or looking to structure your estate to protect your assets for your chosen beneficiaries, I can help you to do this.’
Rhian works with all kinds of people across Wales and England, from elderly clients to directors of small to medium businesses to farmers, to ensure their financial needs and plans for the future are met.
Rhian is a Chartered Financial Planner having joined the profession over 25 years ago after graduating with a degree in Business Management from Cardiff University.
Rhian is passionate about financial planning and ensuring her clients are comfortable with their financial journey through their lives to achieve their goals.
Out of the office, Rhian enjoy spending time with her family, holidaying and going to the gym.
Gari Davies
Director
Gari started his financial services career in 2016 by joining Caleb Roberts Financial Management, undertaking his training and exams to become a Level 4 Financial Adviser. He is an experienced Independent Financial Adviser in all aspects of Financial Planning providing financial advice across all sectors including Investment, Pensions, Inheritance Tax Planning and Protection. He has since grown his own client base for a number of years and thoroughly enjoys reviewing his existing clients and meeting potentially new clients. In July 2024, Gari was appointed Director of Caleb Roberts Financial Management Ltd. Gari is a local Brecon boy who enjoys keeping fit by going to the gym and playing football. He recently retired from rugby to take up a coaching role for his local club, Brecon RFC. He also enjoys looking for new places to eat from all areas of Wales and beyond.
Gareth Llewelyn
Paraplanner
Gareth joined Caleb Roberts Financial Management in August 2012 to take up the role within the Company as a Paraplanner having had over 18 years previous experience as a Financial Adviser with Nat West Bank & for an Independent Financial Adviser Firm based in Pontypridd.
His main duties as a Paraplanner are to write the Suitability Recommendation Reports for the Advisers and also undertake product and fund research work in preparation for the reports that he writes.
Outside of work Gareth is heavily involved with Llantwit Major AFC who play in the 2nd Tier of the Welsh Football League in the JD Cymru South League as both a committee member and supporter as his son plays for the team.
Jake Newman
Independent Financial adviser
Jake joined Caleb Roberts Financial Management in April 2022, having had a background in Financial Protection through a previous employer. Jake completed his level 4 Financial Adviser qualifications with Caleb Roberts Financial Management in May 2024. Jake will now look to grow his own portfolio of clients and work closely with the local community and surrounding areas. Jake enjoys spending time with his wife and three young children. He is also a keen sportsman who plays rugby with his local side, Brecon RFC.
Debbie Jones
Administrator
Debbie joined Caleb Roberts Financial Management Ltd in September 2009, where she is an administrator, and helps with the day to day running of the Brecon office. Debbie decided to have a complete career change when joining, as previously had always been a dental nurse/receptionist. Debbie enjoys walking, travelling, gardening and spending time with her family and friends. Debbie is involved with helping at her local show, where she enjoys meeting local people and new acquaintances.
Lisa James
Administrator
Lisa has worked for the company since the merger with Watson & Jennings in 2009, Lisa commenced employment with Watson & Jennings in 2004. Lisa’s background was in Loss Adjusting and had a career change after the birth of her Son.
Lisa’s roles include the remuneration aspect of the client’s files together with the day to day organisation of the Advisers.
Lisa enjoys keeping herself fit by running and Zumba and also enjoys holidays with her retired husband.